Benelli Imperiale 400 is a modern classic motorcycle that brings the soul of vintage Italian design into the contemporary world of reliable two-wheel commuting. This motorcycle pays homage to Benelli’s post-war era bikes, particularly the original Imperiale of the 1950s, while incorporating technology and build quality that caters to today’s urban riders and weekend enthusiasts. With a retro look, chrome-laden finish, and thumping single-cylinder engine, the Imperiale 400 captures nostalgia without sacrificing dependability or comfort.
At first glance, the Benelli Imperiale 400’s design exudes timeless charm. A teardrop fuel tank, classic round headlamp, metal fenders, and traditional twin-pod instrument cluster make it an instant favorite for those who admire vintage motorcycles. But what truly sets the Imperiale apart is how it integrates that classic aesthetic with modern performance and rider-friendly engineering.
A Retro-Inspired Motorcycle for the Modern World
The Benelli Imperiale 400 is more than just a pretty face. Underneath its vintage appearance lies a robust structure designed for performance, safety, and reliability. Benelli has carefully engineered the bike to meet modern expectations while staying true to its heritage roots.
The motorcycle is powered by a 374cc single-cylinder, air-cooled, four-stroke engine that produces around 20.7 horsepower and 29 Nm of torque. While these figures may not sound extraordinary on paper, they are more than adequate for city riding and weekend cruising. The bike’s five-speed gearbox is smooth and responsive, providing a relaxed but confident riding experience.
The upright seating position, long single-piece seat, and wide handlebars make it ideal for both short commutes and long journeys. Whether you’re navigating traffic in urban environments or cruising through scenic backroads, the Imperiale 400 provides comfort that is both nostalgic and practical.
Classic Styling with Functional Modern Upgrades
Despite its vintage appeal, the Benelli Imperiale 400 doesn’t skimp on essential modern features. It includes fuel injection for better throttle response and improved fuel efficiency. The instrument console combines an analog speedometer and tachometer with a digital screen for information such as fuel level and trip data. This hybrid display respects the old-school look while delivering modern convenience.
LED lighting elements are subtly integrated, ensuring adequate visibility without disrupting the classic silhouette. The overall build quality, especially in areas like switchgear and paint finish, reflects Benelli’s renewed commitment to quality under the ownership of Chinese manufacturer QJMotor.
The spoked wheels paired with chunky tires maintain the vintage aesthetic while providing good grip and stability. The bike also comes with a dual-channel ABS system for enhanced safety, an important feature that makes it a practical choice for today’s riders.
Engine and Performance: Built for Easy Riding
The 374cc engine is not built for speed demons but for those who appreciate a relaxed and thumpy ride. The single-cylinder unit offers a strong low-end and mid-range, which is perfect for city cruising and rural exploration. The torque delivery is smooth, allowing riders to comfortably tackle a variety of terrains without needing to downshift constantly.
Benelli has also worked to reduce engine vibrations, making the ride more comfortable over longer distances. The exhaust note is another highlight, with a deep and mellow tone that gives a satisfying thump — reminiscent of older British and Italian motorcycles.
Fuel efficiency is reasonable for its class, averaging around 30 to 35 kmpl under mixed riding conditions. For a bike in this weight and engine category, the mileage is sufficient for daily use and even longer touring.
Ride Comfort and Ergonomics
Comfort is one of the key selling points of the Benelli Imperiale 400. Its plush seat, upright ergonomics, and relaxed riding triangle make it an excellent option for riders of varying heights and skill levels. The seat height of around 780mm makes it accessible even to shorter riders, and the low center of gravity contributes to improved balance and control.
Suspension duties are handled by telescopic front forks and twin rear shock absorbers. While the suspension setup leans more towards comfort, it handles mild undulations and rough roads with ease. However, more aggressive riders may find it a bit soft during high-speed cornering. But that’s not what the Imperiale is built for — it is a cruiser at heart.
Build Quality and Materials
Benelli has upped its game in terms of quality control and finish. The Imperiale 400 showcases well-crafted components, quality welding, and neat cable management. The paint and chrome elements reflect light beautifully, adding to its premium look.
Metal parts are generously used, giving the motorcycle a solid feel and durability. Unlike many modern classics that rely heavily on plastic to reduce costs, the Imperiale keeps true to its vintage spirit with heavy-duty materials that enhance its road presence.
Comparison Table: Benelli Imperiale 400 vs Rivals
| Feature | Benelli Imperiale 400 | Royal Enfield Classic 350 | Jawa Standard 350 |
|---|---|---|---|
| Engine | 374cc, Single-Cylinder | 349cc, Single-Cylinder | 294cc, Single-Cylinder |
| Max Power | 20.7 HP | 20.2 HP | 27 HP |
| Torque | 29 Nm | 27 Nm | 27 Nm |
| Weight | 205 kg | 195 kg | 182 kg |
| Fuel Tank Capacity | 12 liters | 13 liters | 14 liters |
| Seat Height | 780 mm | 805 mm | 765 mm |
| ABS | Dual Channel | Dual Channel | Dual Channel |
Market Positioning and Price
The Benelli Imperiale 400 is positioned as a premium retro motorcycle in the Indian and global markets. In the U.S., it caters to riders looking for affordable classic bikes that offer both charm and reliability. In India, it competes directly with the likes of Royal Enfield Classic 350, Jawa, and Honda CB350.
With a price point that offers value for money in exchange for style, build, and comfort, the Imperiale is not a volume product but rather a statement motorcycle. Its limited market presence adds to its exclusivity, making it a great choice for those who want to stand out from the crowd.
Who Should Buy the Benelli Imperiale 400
If you are a rider who:
-
Values timeless design over modern aggression
-
Rides primarily for leisure or light touring
-
Prefers a relaxed, thumping ride
-
Wants something unique on the road
Then the Benelli Imperiale 400 is an ideal choice. It’s also a perfect beginner-to-mid-level bike for those transitioning from smaller engines but not yet ready for high-performance machines.
Frequently Asked Questions
1. Is Benelli Imperiale 400 good for long rides?
Yes, the Imperiale 400 offers a relaxed riding position, comfortable seat, and stable handling, making it suitable for highway touring.
2. What is the mileage of the Benelli Imperiale 400?
The bike delivers around 30 to 35 kmpl depending on road and riding conditions.
3. How does it compare to Royal Enfield Classic 350?
While both are retro-styled, the Imperiale has a more vintage Italian aesthetic and slightly more torque, offering a different riding character.
4. Is Benelli a reliable brand?
Yes, Benelli has significantly improved its quality control and offers good service support in major cities.
5. Does the Benelli Imperiale 400 have tubeless tires?
No, it comes with spoke wheels and tube-type tires to maintain its retro styling.
Final Thoughts
The Benelli Imperiale 400 is a beautiful blend of Italian design heritage and modern reliability. It does not attempt to be flashy or overly aggressive but rather delivers on what it promises — a classic riding experience in a dependable and stylish package. For riders seeking a motorcycle that turns heads while offering real-world usability, the Imperiale 400 stands as a solid contender in the modern retro category.
Whether you’re new to motorcycling or a seasoned enthusiast looking to add a vintage-inspired cruiser to your garage, the Benelli Imperiale 400 is an exceptional choice worth considering.
Rohit Shaw is a passionate tech enthusiast and digital trends analyst with over 5 years of experience exploring the ever-evolving world of technology. He specializes in breaking down complex tech topics into simple, actionable insights for everyday readers. Whether it’s AI breakthroughs, gadget reviews, or future-forward innovations, Rohit delivers crisp, informative content that keeps you ahead of the curve.
“Technology is not just about innovation — it’s about making life simpler, smarter, and more meaningful.”